Since day one, we’ve considered the environment and sustainability one of our core priorities at HAI HAI. We decided to start our journey by pushing for new solutions in the shoe material, investing in new socio-environmentally conscious brand. our shoes are moving the needle toward circular fashion.

Our manifesto
We are committed to protecting and promoting the heritage of Moroccan craftsmanship, as well as the hands, lives, and environments of the artisans who make it possible. HAI HAI expresses sincere gratitude towards these artisans who, through their knowledge, work, and dedication, preserve their cultural roots to improve their own economy, as well as that of their families and environment.
We are determined to help, support, and expand artisan communities that are witnessing the gradual disappearance of the craft developed by their ancestors. Our aim is to reconnect with the roots of Moroccan craftsmanship, reclaim its essence, showcase its beauty, and transform it ethically and sustainably. By doing so, we provide our clients with meaningful objects that carry a sense of purpose.

People first
In our company, we prioritize people. We firmly believe in sustainable employment opportunities for individuals of all strengths, abilities, and cultural commitments. We place particular emphasis on empowering women in Morocco, as they make up the majority of our artisans.
By providing jobs to women, our aim is to promote their independence and economic empowerment. We have witnessed remarkable transformations as our support has enabled them to break free from traditional constraints and become self-reliant. We have not only created employment opportunities but also fostered a sense of community and cooperation among these women.
Through our initiatives, we have helped small families. We take pride in bringing new sources of income to those who may have been limited or restricted in seeking employment outside their region due to social norms or other factors.
Materials
Our commitment to eco-consciousness is reflected in the materials we use for our footwear: natural raffia, upcycled tire soles, and responsibly sourced leather. Let's explore the benefits of these materials:

Natural Raffia: Embrace Sustainable Comfort
Renewable and Biodegradable:
Raffia, derived from palm leaves, is a renewable resource that reduces our dependence on synthetic materials. It is also biodegradable, minimizing its environmental impact.
Breathability and Comfort:
Raffia's natural breathability ensures your feet stay cool and comfortable, even in warmer weather. Say goodbye to sweaty feet!
Durability and Longevity:
Raffia's inherent strength provides exceptional durability, ensuring your shoes last for years to come.

Upcycled Tire Soles: Sustainable Innovation
Waste Reduction:
By repurposing discarded tires, we contribute to waste reduction, diverting them from landfills and minimizing their environmental impact.
Durability and Traction:
The rugged nature of tire soles offers exceptional durability and traction, allowing our shoes to handle various terrains with ease.
Unique Aesthetic Appeal:
The texture and pattern of tire soles add an edgy and distinctive aesthetic to our footwear, making a fashion statement with a sustainable twist.

Responsibly Sourced Leather: Quality and Sustainability
Ethical Sourcing:
We prioritize responsibly sourced leather, ensuring it comes from suppliers committed to ethical practices and animal welfare.
Durability and Comfort:
Leather provides durability, ensuring long-lasting wear, while also conforming to the shape of your feet for enhanced comfort.
Timeless Style:
Leather adds a classic and sophisticated touch to our footwear, ensuring your shoes stand the test of time in terms of both durability and style.