Brand Story
Embrace our Handcrafted & Eco-Conscious
HAI HAI was born out of a passion for Moroccan craftsmanship and the desire to give it a prominent place in the world. Inspired by traditional techniques and vibrant colors of Morocco, we have created a shoe brand that blends Moroccan heritage with a modern aesthetic.
The name "HAI HAI" holds a profound meaning. In Arabic, specifically in the Moroccan dialect "Darija," it signifies someone or something that becomes truly beautiful. This aligns perfectly with the brand's intention to give the meaning of "HAI HAI" to Moroccan craftsmanship. Additionally, in Mandarin, which resonates with us as residents of Asia, "HAI HAI" means "the ocean." This dual significance represents our deep connection to nature and our commitment to its preservation.
Our shoes are a reflection of our travels around the globe, where we have drawn inspiration and cultural enrichment. Each pair is crafted with love and handcrafted by local artisans, who carry forward ancient craftsmanship.
At HAI HAI, we believe in the importance of respecting our environment.
That's why we incorporate recycled materials, such as tires, into our production process. We strive to create elegant, unique, and comfortable shoes while being mindful of our ecological impact.
By choosing a pair of HAI HAI shoes, you support a community of talented artisans and contribute to the promotion of Moroccan craftsmanship. You also contribute to the use of more natural products that better protect our environment. You become an ambassador for authenticity and the preservation of age-old traditions.
Join us on our journey, where elegance meets craftsmanship, and every step you take carries an inspiring story. Explore the HAI HAI universe and be captivated by shoes that blend style, comfort, and a deep respect for our planet.
Join us on our journey •
Founders story
Born and raised in Morocco, they pursued education in prestigious French schools and gained professional experience in Paris. Their journey continued in Hong Kong, where they worked in digital transformation and finance. Inspired by their Moroccan heritage and a deep appreciation for craftsmanship, they wanted to promote and preserve the exceptional artisanship they grew up with. With a blend of traditional techniques and modern aesthetics, they founded the HAI HAI brand to create contemporary pieces that celebrate heritage while embracing innovation. Their mission is to bridge cultures and showcase the beauty of Moroccan craftsmanship, making a positive impact on artisans and the environment.
Mission
At HAI HAI, our mission is to support Moroccan artisans while promoting the use of natural raffia materials in our designs. We are dedicated to preserving and developing the rich tradition of Moroccan craftsmanship, ensuring that it continues to shine on the global stage.
In our commitment to sustainability, we have taken the initiative to incorporate recycled materials into our shoe designs. A prime example is our use of recycled tires, which we transform into unique and stylish footwear. These tires offer durability, resistance, and provide exceptional comfort when used in the soles of our products.
By utilizing recycled materials, we actively reduce waste and give new life to materials that would otherwise end up in landfills.
Through our mission, we strive to make a positive difference in the fashion industry by promoting ethical practices, supporting local artisans, and embracing sustainable materials.